Summary
Rarify commissioned a complete redesign of their online store. I redesigned every screen of the shop for desktop and mobile, keeping the character of the brand, with a focus on product storytelling, mobile usability and a premium look and feel.
The challenge
Redesign the whole store without losing what makes Rarify recognisable. The brand's character had to carry over from the previous site into a new, complete shopping experience.
My role
I worked directly with Rarify and owned the project end to end: UX, UI and delivery of every store screen, for web and mobile.
What the redesign focused on
01 — Product storytelling
Products are presented with editorial imagery and context, not only as items in a grid.
02 — A complete shopping journey
Every step of the store was redesigned, from category pages and product details to cart and checkout.
03 — Mobile usability
The mobile store was designed as a full experience, not a squeezed-down desktop.
